Gameloft is one of the largest publishing and development houses for iOS game applications. The publisher consistently puts out high quality and very popular titles such as N.O.V.A. and the Asphalt series. But as our own Bobby Travis noted in one of his recent reviews, Gameloft titles tend to be eerily similar to other games: "...being a Gameloft game, it borrows heavily (and I do mean heavily) from another popular title."

In an interview with IGN-Wireless, Gameloft CEO Michel Guillemot essentially dismisses those observations by opining that "(t)here is maybe one new idea a year". He further explains that Gameloft titles fill a development void if, for instance, a game like Halo isn't available for iOS. By creating and releasing NOVA, players looking for a Halo-like experience are satisfied.

Guillemot defends Gameloft from this charge on two fronts. "If a type of game is not available, then you should make it. The damaging thing is if you do a bad expression of a good idea," he says. Guillemot also argues that Gameloft providing experiences that mobile gamers would never see otherwise, something covered in my recent editorial about Gameloft's practices.

Read the full interview with Guillemot here.